BP's Social Media Campaign Going About as Well as Capping That Well

Every time I see a BP ad I have two co-existing thoughts.

1. I wish they'd spend the ad money on paying some shrimper or local fish shack owner their screw up is running out of business.

2. Wouldn't it be fun to vigorously and repeatedly kick Tony Hayward in the tailbone?

So yeah, BP's ad campaign is failing in my eyes as well as others.

What *is* vastly entertaining is the parody BP Twitter account BPGlobalPR (check it out here).

More people follow them than the useless and not-quite-authentic-sounding official BP account. They've even been asked to declare they are not official.

Which, you know, is pretty sad that an obvious parody account is been taken as real. It says a hell a lot more at the mishandling of the situation AND the message than of the folks poking fun at you.