Obama the candidate really had a smart operation four years ago. One of those effective things was his branding, including great font usage. Let us hope the fonts still works, as does the messaging.
He really has to get across what he is willing to do once the possibility of re-election is off the table. By that I mean, he's spend three years compromising with folks who have done nothing but demean his patriotism, his faith, his convictions, the color of his skin, and his family members.
Screw them. It hasn't even resulted in much meaningful legislation. I want to see a president who not only points out how childish, cruel, and reactionary his opponents are, but how he plans to do his job despite them. Honestly, he's got nothing to lose so he had best start making the argument that way.
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