Making hundreds of millions of dollars fomenting artificial conflict which does nothing but divide otherwise amiable Americans does not come without consequences.

Unlike the off-air hypocrises which somehow served to redouble the devotion of his massive audience, Limbaugh doesn’t get a do-over on this one. Money and fame will never erase this public embarrassment – despite his inevitable, eternal denials.

Goodell’s remarks today scarred Limbaugh personally probably more than anything that has every been said about him. His love for the NFL, if you’ve ever heard him speak about the league, was perhaps the only thing genuine he’s ever consistently represented on his show. Almost childlike.

One of the few (the only?) enterprises for which Limbaugh has a genuine affection caused him, besides perhaps the stolen pharma fiasco, the most significant public embarrassment he’s suffered.

Brooks argues that the NFL basically did the wrong thing, but for the right reasons.

As an owner, Limbaugh would probably had been ancillary since he was just a part of a group. However, no doubt he was going to eventually say something so heinous, he would have to be sanctioned, fined, and maybe jailed considering how close to the line he’s come before.

So, yeah, maybe they should have let him try – and ultimately fail – before judging him. I would have loved to have seen if players would pass up tainted money and not play for the Rams. I would love to have seen the circus surrounding the Fat Blowhard destroy any positives his money could have provided the team.

I know why the NFL did what they did: to save their ass. But, unlike what happens to corporations, Lush Rimjob should not be treated as “too big to fail”. Fuck him, yeah, he’s a fat body, but I say we should have allowed him all the room in the world to fail.

And then chortled with glee when he did.