I read this article awhile back and was actually dumbfounded by the idea. Apparently, a substantial amount of conservatives think Stephen Colbert's character is for real.
Granted, I have my issues with the show. I think it toes the line into even pretend angry bigoted too often and too close to be real. Also, it isn't all that funny overall. That said, I'm still pretty convinced he's play acting. Don't take my word for it, here's an interview Colbert recently did with the Los Angeles Times.
For more on the study, go here.
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